WHY BRANDING?

Cedarburg, Wisconsin is a place worth bragging about. As we seek opportunities to grow our economy and enhance the quality of life for residents and businesses, we must do so in a manner that preserves the beautiful character of the community we all love.  We must also actively manage our community’s image. The more attractive a community that exists of Cedarburg, the more successful we will be at the recruitment of new jobs, increased retail sales receipts, increased restaurant sales receipts and tourism revenues. 

Community branding is about creating a unified story we can all share that positively affects our reputation. It allows us to market Cedarburg outwardly so we are leveraging what makes us unique and attractive. Unlike traditional and familiar consumer product brands, a destination brand is not limited to one organization. We all share it. We all are responsible for delivering the many experiences that can be found throughout our community, from our downtown and parks to our restaurants and businesses. Everyone is part of the Cedarburg brand.

BRANDING PROCESS

This is more than a logo and catchy tagline. This branding project offers a new and sturdy platform that encourages respectful working relationships to deliver the brand promise consistently, and supports the community’s effort to establish and sustain their reputation. It will provide marketing direction for many community organizations within Cedarburg. It will identify new opportunities for programs that can unite and grow local businesses. It will give everyone something to rally behind.

Discovering the Cedarburg Story

The branding project is using qualitative and quantitative research from inside and outside of Cedarburg. The research is focused on learning about Cedarburg mostly from the people that know it best – residents, businesses, leaders and our neighbors.

Telling the Cedarburg Story

Community storytelling involves a lot of different tools. Sometimes it is advertising, but other times it may be a public art project. The Cedarburg story is deep and rich and can be told in many ways. This project will help create ways for everyone to be storytellers in their own way.