FREQUENTLY ASKED QUESTIONS
How will Cedarburg benefit from a competitive identity?
As the world changes quickly around us, it is important we understand and reinforce the values and heritage that make Cedarburg distinct. Without actively managing the desired direction of our reputation, we are vulnerable to factors we cannot control, and as a community, we may suffer from fragmented communications. The goal is to create an authentic place of distinction and a cohesive community voice that can be used by all our stakeholders in a unified effort to highlight the best of what Cedarburg offers.
How is this project being funded?
This project is being funding by six investors including the City of Cedarburg, Ozaukee’s Gift to the Future Fund, Cedarburg Landmarks Preservation Society, Cornerstone Buildings, LLC., Cedarburg School District, and Cedarburg Light and Water.
How was this process initiated?
Cedarburg’s Economic Development Committee identified the need for a purposeful branding direction for the community, not only for growing businesses, residents, and tourism, but also for rallying the entire community behind a central theme. Investors were secured, and from them a steering committee was formed that also included a representative from the Cedarburg Chamber of Commerce. The steering committee carefully reviewed all proposals from companies experienced in this type of consulting. Eventually, the marketing company Chandlerthinks, proven experts in place branding, was selected to help us navigate through this process.
Will Cedarburg residents and businesses have an opportunity to contribute?
In addition to a series of community interviews and focus groups, we will also have an online community survey. Everyone is encouraged to participate in the process. The cooperation, leadership and unity of these organizations will create a new strength and vitality in our community for greater teamwork and growth.
Cedarburg is on its way to being a destination of distinction.
What will the process entail?
This process will be broken into four phases:
1) Research that explores and uncovers the Cedarburg identity;
2) Development of a competitive identity strategy;
3) Development of a Cedarburg voice and creative platform;
4) An action plan that provides a detailed program for involving all stakeholders in marketing our new competitive identity.
How long will the project take to develop?
A research and strategy project of this size typically takes 8-10 months for completion. However, this project begins a new, on-going initiative for our community. The efforts for positively managing Cedarburg’s reputation will continue long after this project ends.
How can I be a part of the Cedarburg branding project?
For more information or questions, please email Jennifer Andreas at Cedarburg Chamber of Commerce.